The Iconic History of Burberry: From Trench Coats to Handbags
Burberry is a quintessentially British luxury brand that has been around since 1856. Over the years, it has become synonymous with high-quality outerwear, iconic check patterns and timeless elegance. In this retrospective post, we will take a closer look at the history of Burberry and how it became one of the most sought-after luxury handbag brands in the world.
The Early Days
Burberry was founded by Thomas Burberry in 1856 when he was just 21 years old. He started out as a draper’s apprentice in Hampshire before moving to London to open his own store. His first breakthrough came when he developed gabardine, a water-resistant fabric that would eventually become synonymous with the brand.
In 1891, Burberry opened his first shop on Haymarket in London where he sold practical outdoor clothing for men and women. Within a few years, his designs were being worn by explorers, pilots and soldiers all over the world.
The Trench Coat
The trench coat is perhaps one of Burberry’s most famous creations. Originally designed for use during World War I by army officers fighting in muddy trenches, it quickly became popular among civilians too due to its versatility and durability.
It wasn’t until Hollywood stars like Audrey Hepburn started wearing them that they became truly fashionable though. Hepburn famously wore a camel-colored trench coat in Breakfast at Tiffany’s which helped cement its status as an icon of style.
Today, Burberry still makes trench coats using traditional techniques such as tightly woven cotton twill and water-repellent coating.
The Check Pattern
Another iconic aspect of Burberry is its check pattern which features tan stripes on a red background. It was originally used as lining for their signature trench coats but soon became popular enough to be used on other items like scarves and umbrellas too.
While it is now seen as classic British style, there was actually a time when the check pattern was associated with negative connotations. In the 1990s, it became popular among football hooligans who would wear it as a badge of honor. Burberry eventually distanced itself from this association and stopped using the pattern on some of its products.
The Digital Age
In recent years, Burberry has made a name for itself as an innovative brand that embraces new technology. In 2009, they became the first luxury fashion house to live stream their runway show which gave fans all over the world front-row seats.
They’ve also used social media in creative ways such as when they partnered with Snapchat to create a custom filter for their London Fashion Week show in 2016. The filter allowed users to try on virtual versions of Burberry’s signature trench coats and share them with friends.
Burberry’s Handbags
While Burberry is best known for its outerwear and check pattern accessories, they have also made a name for themselves in handbags too. One of their most famous designs is the Banner bag which features equestrian-inspired details like metal studs and buckle straps.
Another popular design is the TB bag which was created by current chief creative officer Riccardo Tisci as an homage to founder Thomas Burberry. It features a bold monogram logo that incorporates both men’s initials and has been seen on celebrities like Kendall Jenner and Rosie Huntington-Whiteley.
Conclusion
Burberry has come a long way since its early days as an outdoor clothing store in London. Today, it is one of the most recognizable luxury brands in the world thanks to its iconic trench coats, check patterns and innovative approach to fashion.
Their handbags are just one aspect of what makes them so special but they are certainly worth exploring if you’re looking for something timeless yet stylish. Whether you opt for something classic like a Banner bag or more modern like a TB bag, you can be sure that your investment will be worth it.